I oversaw a team of writers and designers working to keep the lines of communication open between leadership and employees. Managing an internal news hub for marketing employees, acting as internal reporters with an executive news beat, and coming up with attention-catching newsletters, presentations, social campaigns, and collateral came with the territory.
Writing and Maintaining Sites that Make an Impact
Print Ads and Concepts
Sign-up sheets. Postcards. Posters. Newsletters. Fact sheets. Puzzles. Invitations. And much, much more.
Writing and Producing
This 2014 online spot was designed to engage a younger audience. I came up with the idea by leveraging a key message from our qualitative research: "The bottle bill is an old idea."
In 2014, a Massachusetts ballot measure was introduced that would have levied a 5ยข deposit on a wider variety of recyclables. I was tasked with communicating why this law might not be in the best interest of Commonwealth residents. I came up with "Cartoon Curbside" and a character named "Curby." Check it out.
Radio spot that aired in San Francisco in 2014
Radio spot that aired in San Francisco in 2014
Content for Every Platform
Breaking Down Qualitative and Quantitative Data